Video by SymphonyOS via YouTube
How Virality Actually Gets Engineered:
What does it actually take to make music spread? In this episode of Symphony University, we sit down with Eric Cromartie — founder of Rising Tides and the marketing mind behind Mon Rovîa’s digital rise from a quiet folk project to 5M+ followers, a billion+ views, and the stage of the Grand Ole Opry — to break down how virality gets built on purpose, not by luck.
🧠 What You’ll Learn:
✅ Why virality is a system, not luck, and how to build one you can run again
✅ How to turn a single viral moment into lasting momentum instead of a one-off spike
✅ The content engine behind Mon Rovîa’s rise past 5 million fans
✅ How to run full-funnel campaigns that turn attention into real fans
✅ The modern tools that let a lean team operate like a much bigger one
Whether you’re an artist, manager, or creative entrepreneur, this conversation is packed with the systems behind some of the sharpest viral campaigns in music.
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