college radio

Release Smarter: Projects vs Singles & More Music Biz Tips

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Release Smarter: Projects vs Singles & More Music Biz Tips

The Big Insight: Why Projects Beat Singles in 2025 In a blunt interview, LiveMixtapes co-founder Pesh argues that dropping singles is killing indie artists. He points to the mixtape era, where artists like Future and Migos built devoted fanbases by releasing cohesive projects. Today, streaming rewards passive consumption—98% of songs get under 1,000 streams—while platforms … Read more

Music Marketing Evolution: From DSPs to Fan Engagement

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Music Marketing Evolution: From DSPs to Fan Engagement

Rethinking the Music Business Model The music industry is undergoing a paradigm shift, moving away from the outdated ‘ghost of 1998’ model that prioritizes sales over sustainable brand ecosystems. A key insight from recent discussions is that platforms like Spotify are not villains but rather the ‘Netflix’ syndication stage of a three-part funnel: Trailer (social … Read more