The Big Insight: Why Projects Beat Singles in 2025 In a blunt interview, LiveMixtapes co-founder Pesh argues that dropping singles is killing indie artists. He points to the mixtape era, where artists like Future and Migos built devoted fanbases by releasing cohesive projects. Today, streaming rewards passive consumption—98% of songs get under 1,000 streams—while platforms … Read more
Insight: The Best Marketing Strategy Is a System, Not a Single Tactic The latest videos from top music marketing creators converge on one key insight: there is no magic bullet. Whether it’s picking the right distribution platform, choosing a social media channel, or deploying AI tools, success comes from building a cohesive system. Damian Keyes, … Read more
Today’s news digest reveals key trends for indie musicians navigating the modern music landscape, emphasizing authenticity, strategic planning, and mental resilience. A prominent pattern is the push for genuine self-expression over imitation, as artists like Lexi Jones carve out unique identities separate from famous relatives, highlighting the industry’s shift towards valuing originality. This ties into … Read more
This week’s music marketing news covers strategic releases, AI’s legal landscape, and fan-centric victories.