The New Music Marketing Playbook: Superfans, Authenticity, and Avoiding Pitfalls In today’s music industry, success for independent artists hinges on more than just great songs. It’s about building a sustainable career through smart marketing, authentic fan engagement, and avoiding common mistakes that can hinder growth. Recent insights from industry experts reveal that the most effective … Read more
Introduction In the fast-evolving landscape of music marketing for indie musicians, staying ahead means constantly reassessing strategies. This week’s digest highlights a tension between established methods and emerging trends. From the debate over fan account promo to Spotify’s moves on AI and fake streams, the key takeaway is clear: genuine engagement and reliability are more … Read more
AI & Legal: The Battle Heats Up Sony Music v. Udio: In a major development, AI music generator Udio has admitted to using YouTube audio data and the stream-ripper YT-DLP, intensifying the legal fight over copyright infringement. Spotify’s New AI Verification: The platform is rolling out artist verification measures to combat fake streams, targeting AI-generated … Read more