Indie Music Marketing: Superfans, Authenticity, and Avoiding Pitfalls

Indie Music Marketing: Superfans, Authenticity, and Avoiding Pitfalls

The New Music Marketing Playbook: Superfans, Authenticity, and Avoiding Pitfalls In today’s music industry, success for independent artists hinges on more than just great songs. It’s about building a sustainable career through smart marketing, authentic fan engagement, and avoiding common mistakes that can hinder growth. Recent insights from industry experts reveal that the most effective … Read more

Music Industry Digest: TikTok Growth, Royalties, and More

Music Industry Digest: TikTok Growth, Royalties, and More

Industry Moves & Legal Updates Cassie leaves the U.S. following Diddy fallout; EBK Jaaybo pleads guilty. Lionel Richie files sound mark applications to trademark his voice, including for ‘Easy Like Sunday Morning’. Film, TV, theater, and game drops for June ’26 are now being announced. Global Markets & Trends Jessie J’s successful return highlights the … Read more