Spotify Playlists & Music Marketing: Truth & Strategy

Spotify Playlists & Music Marketing: Truth & Strategy

Beyond the Playlist Hype: Building a Sustainable Music Career The music industry is flooded with advice, but a recent cluster of videos reveals a clear truth: there are no shortcuts. Whether it’s the allure of Spotify playlists, the fear of ‘falling off,’ or the frustration of ad campaigns that don’t convert, independent artists are grappling … Read more

Music Marketing Shift: Sell Experience, Not Songs

Music Marketing Shift: Sell Experience, Not Songs

Selling Music is Dead: The Attention Economy Demands a New Approach Recent industry videos reveal a seismic shift in how independent musicians must approach their careers. The old model of treating streaming services like digital storefronts is failing, as platforms like Spotify are designed as discovery engines, not retail outlets. The key insight from the … Read more