In honor of Asian American and Pacific Islander Heritage Month, we sat down with Nashville-based artist @codyhibbard to talk about advice for up and coming artists.
Tap in to check out what Cody Hibbard had to say!
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TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/
Achieve that ethereal vocal sound entirely "in the box" by sending all your vocal tracks to a dedicated reverb bus. This is signature to that traditional shoegaze sound.
To create this breezy effect while using LANDR VoxVerb, dial in a significant amount of air, a medium amount of body, and a long decay time.
Plugins In Video….
Electric Mint Session Guitarist: https://nativeinstruments.sjv.io/k4oeX0
Mavrick Piano: https://nativeinstruments.sjv.io/aNWqkN
Utopia: https://nativeinstruments.sjv.io/JkmGa2
Ozone 12: https://nativeinstruments.sjv.io/qW2Jqb
Glaze: https://nativeinstruments.sjv.io/enA9M1
Instagram: https://www.instagram.com/joegautrey
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Kato on the Track sits down with Pesh, Co-Founder of LiveMixtapes, for a deep dive into 20 years of mixtape culture — and what independent artists are getting dangerously wrong in 2025.
Pesh built the platform that launched Future, Gucci Mane, Waka Flocka, Migos, Wiz Khalifa, and a generation of Atlanta artists. Now he’s back with a rebuilt LiveMixtapes, and he’s not holding back on what it really takes to build a fanbase, why singles are a broken strategy, and why the royalty rate debate is the wrong conversation entirely.
We get into the real math behind LiveMixtapes paying $13K per million streams vs. Spotify’s $4K, the lost emotional power of mixtape culture, why streaming didn’t devalue music (your marketing did), and what the next era of independent distribution actually looks like.
If you’re an independent artist, manager, producer, or just a student of the music industry — this one is essential.
📍 Host: Kato on the Track:
https://www.instagram.com/katoproducer/?hl=en
🎧 Platform: No Labels Necessary
🔗 LiveMixtapes: https://livemixtapes.com
0:00 — Intro & Kato welcomes Pesh (Co-Founder, LiveMixtapes)
2:10 — How LiveMixtapes started in 2006 & the problem it was solving
3:52 — TRUE OR FALSE: Did the mixtape era create stronger fanbases than streaming?
5:04 — The artists LMT broke: Gucci, Future, Waka, Migos, Wiz & the Atlanta legacy
5:33 — What’s missing today: emotional connection & why fans can’t vote music down anymore
9:46 — Every artist is a walking brand — managing your social currency
10:11 — TRUE OR FALSE: Music is marketing first, product second
10:52 — Artists say streaming devalues music — but they gave it away free in the mixtape era
11:38 — Streaming does NOT devalue music — it’s a YOU problem, not a platform problem
13:39 — 98% of songs get under 1,000 streams — what that actually means
17:01 — Mixtape culture vs. streaming: reach & curation vs. retention & monetization
21:27 — LiveMixtapes’ comeback: rebuilding the ecosystem for 2025
22:19 — Why it’s NOT a singles market — drop projects, not singles
26:34 — TRUE OR FALSE: If you can’t get streams, D2C will be even harder
26:47 — Pesh makes the case for direct-to-consumer: knocking on doors beats smart links
33:42 — The full release strategy: LMT first → DSPs → jail systems
37:06 — TRUE OR FALSE: Mixtape era trained fans to support; streaming trained them to consume
40:35 — Future, Drake & Wiz prove why projects beat singles every time
46:47 — How LiveMixtapes pays $13K per million streams vs. Spotify’s $4K — the math
52:47 — Was the streaming model planned? Pesh on following the money
54:06 — Final advice for every independent artist watching
If you’re serious about building a real career as an independent artist, start here:
➤ Take our Free Artist Diagnostic and Grow Your Music Career:
https://nolabelsnecessary.com/nln-career-stack-guide?utm_source=youtube
Most artists focus on the wrong things.
They think success comes from dropping music and going viral…
But the artists who actually win are building systems.
On this channel, we break down:
• Worldbuilding & artist identity
• Marketing & content strategy
• How artists actually grow and monetize
🎯 Work With Us
If you want help building your artist world, brand, and strategy:
➤ Take our Free Artist Diagnostic and Grow Your Music Career:
https://nolabelsnecessary.com/nln-career-stack-guide?utm_source=youtube
🔒 Join The NLN Community
Get exclusive breakdowns, deeper strategy, and behind-the-scenes content:
➤ Join here
https://www.youtube.com/@NoLabelsNecessaryOfficial/join
🎥 Want to Be on NLN Shows?
We’re casting artists & creators for The Divide and future NLN series.
➤ Apply here
https://forms.gle/aN9AFq6N1mUwFdRU8
📌 About No Labels Necessary
No Labels Necessary is a media platform and network for independent artist education & entertainment.
We create shows, interviews, and breakdowns that help artists understand how to build real careers in today’s music industry.
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and manage their rosters, what it really takes to develop artists on the road, and how deals—from guarantees to ticket splits—actually come together. If you’re an artist planning your next tour or trying to understand the live side of the business, this episode gives a clear, candid breakdown of how it all works.
05:03 – Intro & Rome Agency Origin Story
08:26 – From Partnership to Global Agency
11:32 – Why Artists Need Different Agents by Region
14:59 – Breaking Into International Markets (Asia & Beyond)
19:52 – Why Artists Blow Up in Some Countries First
25:20 – Genre & Market Differences Worldwide
34:48 – The Real Cost of Touring Today
40:16 – How Artists Cut Costs on Tour
44:48 – How Artists Actually Make Money Touring
48:16 – Tour Deals & Promoter Strategy Explained
52:11 – Marketing Tours & Selling Tickets
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Rethinking the Music Business Model The music industry is undergoing a paradigm shift, moving away from the outdated ‘ghost of 1998’ model that prioritizes sales over sustainable brand ecosystems. A key insight from recent discussions is that platforms like Spotify are not villains but rather the ‘Netflix’ syndication stage of a three-part funnel: Trailer (social … Read more
Korn drummer and MI graduate Ray Luzier joins Musicians Institute for Pearl Day, sharing performance, insight, and real-world experience with the next generation of drummers.
Musicians Institute (MI) — Hands-on training in contemporary music performance, recording, production, and music business built for real-world music careers.
Stop letting the "Ghost of 1998" kill your music career by clinging to an outdated business model that prioritizes pennies in sales over a sustainable brand ecosystem. In this video, we break down why Spotify and other DSPs aren’t the villains, but rather the "Netflix" syndication stage of a three-part Hollywood-style funnel designed to turn passive listeners into high-value superfans. By mastering the Trailer phase (social discovery), the Box Office run (direct-to-fan sales), and the Library phase (streaming research), you’ll learn the math of Customer Acquisition Cost versus Lifetime Value and finally understand why your music is actually a "loss leader" for a million-dollar brand.
00:00 – Let’s Talk
01:10 – Act 1: The “Trailer” Phase
03:52 – Act 2: The Box Office Run
08:09 – Act 3: The Syndication Phase
11:58 – #4 The Truth: The Math Behind the “Loss”
13:35 – #5 The “Hard Truth” on Interestingness
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https://www.musicmoneymakeover.com/newlabel
BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
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https://bit.ly/MMMaximizerBundle
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LinkedIn: https://www.linkedin.com/in/casey-graham-04a63935/
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