Before the stadium tours, the fashion campaigns, and the history-making performances… Bad Bunny was just a kid from Puerto Rico posting music online and hoping people would listen.✨
He didn’t sound like everyone else and didn’t look like everyone else.
And that’s exactly why the world paid attention.
While other artists were trying to fit the industry mold, Benito built his own lane, and turned it global 🌎
That’s the takeaway: the thing that makes you “different” might be the thing people remember most.
Keep creating before you feel ready.
Keep sharing before it’s perfect.
And never water yourself down to be easier to understand.
The artists who last are usually the ones who stay the most true to themselves 🎶
Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You’re not alone.
In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media content. Learn about how to analyze successful content, score your own posts, and create a feedback loop that continuously improves your social media presence.
If you’re ready to stop throwing spaghetti at the wall with your content and start understanding what makes it stick, this episode is for you!
DISCOVER:
How to Identify Successful Creators’ Techniques That Align With Your Style
Why You Should Create a Scoring System for Assessing Your Social Media Posts
What Signals From Your Audience Can Teach You About Content Creation
How to Balance Qualitative Feedback With Quantitative Metrics
Why Inspiration Must Be Tailored, Not Generic
How to Use Fan Feedback to Refine Your Content Approach
How to Avoid Making Cringe Content by Knowing Your Preferences
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
What happens when the influencer you hired to promote your song becomes more famous than you? EJ the Maker reacts and doesn’t hold back.
In this episode of Off The Feed, EJ breaks down the influencer-vs-artist dynamic, the debate over whether content creation is harder than a 9-to-5, and why the songs artists care about the least are always the ones that blow up.
Plus the story behind a 9-second video he almost deleted that went on to hit 17 million views.
And yes, it was about wet bugs.
EJTHEMAKER:
https://www.instagram.com/ejthemaker/
Timestamps:
0:00 — The Influencer Is More Famous Than the Artist Who Made the Song
0:19 — Who Is EJ the Maker?
0:31 — They’re Booking Influencers Instead of the Actual Artist
1:05 — Does the Influencer Deserve Publishing If They Blow Up Your Record?
1:42 — You Should Never Let Anyone Out Promote Your Own Song
2:47 — Is Content Creation Harder Than a 9-to-5?
8:06 — The Real Dopamine Hit Isn’t Creating — It’s Pressing Share
9:11 — Do You Create for Yourself or for the Reaction?
13:53 — The Song Artists Blow Up Is Always the One They Don’t Care About
If you’re serious about building a real career as an independent artist, start here:
➤ Take our Free Artist Diagnostic and Grow Your Music Career:
https://nolabelsnecessary.com/nln-career-stack-guide?utm_source=youtube
Most artists focus on the wrong things.
They think success comes from dropping music and going viral…
But the artists who actually win are building systems.
On this channel, we break down:
• Worldbuilding & artist identity
• Marketing & content strategy
• How artists actually grow and monetize
🎯 Work With Us
If you want help building your artist world, brand, and strategy:
➤ Take our Free Artist Diagnostic and Grow Your Music Career:
https://nolabelsnecessary.com/nln-career-stack-guide?utm_source=youtube
🔒 Join The NLN Community
Get exclusive breakdowns, deeper strategy, and behind-the-scenes content:
➤ Join here
https://www.youtube.com/@NoLabelsNecessaryOfficial/join
🎥 Want to Be on NLN Shows?
We’re casting artists & creators for The Divide and future NLN series.
➤ Apply here
https://forms.gle/aN9AFq6N1mUwFdRU8
📌 About No Labels Necessary
No Labels Necessary is a media platform and network for independent artist education & entertainment.
We create shows, interviews, and breakdowns that help artists understand how to build real careers in today’s music industry.
In this interview I speak with Chapters Music (Simon Jay & Luke Shrestha) about their amazing producer credits (Olivia Rodrigo, Madonna, Gabbie Hanna), their TV credits (Only Murders In The Building, Euphoria), how they got started and how new producers can follow in their footsteps.
🏆 Hire us to run your ads: https://geni.us/AdAgency
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
🧑💻 Consultations: https://geni.us/GSConsulting
📰 Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
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►► FeatureFM: https://feature.fm/andrewsouthworth – use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools
Get more from me:
🌍 Website: https://andrewsouthworth.com
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
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Contact Me: andrew@generastudios.com
Some of the links in this description are affiliate links I may receive a kickback from! This helps support the channel and pays for these videos. I only recommend products I would happily share with my friends and family.
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the "overnight" success that was actually years in the making—from the days of sending 500 cold emails to labels with no response.
In this episode, Ari and Oskar talk about the marketing strategies that helped him scale from 40k monthly listeners to 11 million, why "simple" content often outperforms high-production on TikTok, and the surreal feeling of playing Coachella as his first-ever music festival.
https://www.instagram.com/_oskarmedk/
03:54 – Intro: The Release of Oskar’s Debut Album Feel
05:24 – Albums vs. Singles: Building a Body of Work in the Streaming Era
09:12 – The Remix Story: How Khalid Ended Up on a Remix
12:52 – Behind the Tracks: Songwriting and Collaborating Remotely
17:19 – The Early Grind: From iPad Beats to Music School in Norway
19:00 – From 0 to 1: The "Hustle" of Emailing 500 Record Labels
20:17 – Breaking Through: Finding the Right Label via LabelRadar
25:12 – Marketing Strategy: Simple Content vs. High-Production TikToks
33:42 – Moving to the Stage: Transitioning from Studio Producer to Live Act
40:40 – The Coachella Milestone: Playing Your First-Ever Festival
44:29 – The Future of Music: Addressing the AI Debate and "Making It"
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com