Music Marketing for Indies: Insights from Top Industry Sources

Music Marketing for Indies: Insights from Top Industry Sources

The Independent Artist’s Playbook: Diversifying Income and Building a Brand In a recent cluster of videos from music industry experts, a clear theme emerges: independent musicians must shift their focus from streaming revenue to a multi-faceted approach that includes merch, publishing, and strategic marketing. The days of relying solely on streams are numbered, and the … Read more

Indie Music Guide: Trends, Mentorship, and Monetization

Indie Music Guide: Trends, Mentorship, and Monetization

The music industry is evolving rapidly, with indie musicians facing both challenges and opportunities in 2024. A key trend is the shift towards education and mentorship, as highlighted by Victoria Monét’s speech on nuanced mentorship in the Black Music Action Coalition and Roland’s launch of a hands-on electronic music education program. These initiatives underscore the … Read more