The Shift in Music Discovery: YouTube Takes the Lead For indie artists, the quest for discovery often starts and ends with Spotify. But recent discussions, including a video from the Music Money Makeover Show, suggest that this might be a strategic misstep. While Spotify’s algorithm is powerful, it’s increasingly favoring established acts, leaving newcomers struggling … Read more
The Evolving Landscape of Music Marketing The music industry is in constant flux, and for indie musicians, staying ahead means adapting to new formats, strategies, and mindsets. Recent discussions from industry insiders highlight a shift towards fan-centric approaches, sustainable release schedules, and authenticity over raw numbers. The old playbook of frequent releases and blind promotion … Read more
Introduction: The New Rules of Music Marketing The music industry has fundamentally shifted, and the latest wave of videos from industry experts makes one thing clear: the old playbook of releasing music frequently and hoping for a viral hit is dead. Today’s successful artists are building sustainable careers through strategic release schedules, authentic storytelling, and … Read more
This week’s update covers Spotify’s algorithm mechanics, fan monetization strategies, a landmark AI copyright ruling, and new tools for music licensing.