Music Marketing Weekly: Sync, Ads, and Radio Truths

Music Marketing Weekly: Sync, Ads, and Radio Truths

Insight: The New Music Marketing Stack In this week’s digest, a clear theme emerges: the music industry is moving away from reliance on single platforms and toward multi-channel strategies. While Spotify growth remains a goal, experts are doubling down on diverse tactics—from sync placements and targeted ads to radio’s untapped hyper-local power. For indie musicians, … Read more

Music Biz Digest: Triller, AI, and Industry Moves

Music Biz Digest: Triller, AI, and Industry Moves

Legal and Financial Updates A federal court has entered a $3.2 million default judgment against Triller in a lawsuit filed by Merlin, a digital licensing agency representing independent labels. The judgment includes nearly $700,000 in accumulated interest, highlighting ongoing payment disputes in the streaming era. Meanwhile, the Australian government has committed to a new national … Read more