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What truly separates breakthrough stars from the rest in today’s live music industry? Live Nation’s VP David O’Connor sits down with us to expose what’s changed, what hasn’t, and the critical mistakes new artists make. Discover the truth about the modern live show landscape, the “Ones to Watch” venture capital artist model, and why building your audience—on and off stage—is your #1 career priority. Get insider secrets on artist development, branding, fan connection, and the real business skills that fuel long-term music success. If you’re a serious artist, music business professional, or emerging creator, this episode gives you the powerful, actionable advice you need to thrive in today’s live music economy! 💥🎫 #LiveNation #MusicBusiness #ArtistDevelopment
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Books mentioned & suggested:
📒 Hit Makers: How to Succeed in an Age of Distraction by Derek Thompson – https://amzn.to/47ilJLJ
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
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⏰ TIMECODES ⏰
0:00 The Modern Live Music Landscape
4:02 The Power of Live Nation’s Scale
8:30 Is the Industry Actually Advantageous?
11:30 What Separates Performers from Connectors
13:45 Demystifying the Ones to Watch Model
23:02 Common Misconceptions About Major Partners
32:19 Actionable Advice for Early Career Growth
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/david-oconnor-live-nation
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Johnny Blueheeler
In this music business interview, David O’Connor of Live Nation shares valuable music business advice, music industry advice, and music industry tips for aspiring artists and professionals. He discusses effective music marketing strategies, music marketing tips, music promotion, and artist development in the music industry, while offering insights into A&R, music marketing 101, and building a successful music marketing strategy. Tune in to this music business podcast and music industry podcast on MUBUTV with Ritch Esra and Eric Knight for practical music career advice and a clear introduction to the music business and music industry.
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