Video by Music Money Makeover Show via YouTube
Releasing more music but still struggling to grow your fanbase? The problem might not be your songs—it might be your music promotion strategy. In this video, I break down the five essential marketing activities independent artists and record labels should understand: advertising, promotion, publicity, public relations, and sales. You’ll discover why constantly dropping singles isn’t guaranteed to attract fans, how to determine whether a song deserves more marketing investment, and how to build a music marketing campaign using the resources you already have. Stop releasing music faster than you can market it and learn how to give every record a fighting chance to reach more listeners, build stronger fan relationships, and create a movement around your music.
00:00 – Why your music isn’t growing
00:47 – The Marketing System
01:17 – Advertising
01:50 – Promotion
02:17 – Publicity
02:48 – Public Relations
03:15 – Sales
05:16 – The Decision System
05:41 – Release and Test
06:14 – Measure Real Interest
06:46 – Expand or Reassess
07:56 – The Resource Stack
09:43 – The Challenge
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