Videos

Video by Musicians Institute via YouTube

Musicians Institute, in Hollywood, California, offers a comprehensive, hands-on education in contemporary music performance, recording, guitar making and music business. If you’re serious about your music, your education, and your career, take a look around the site to see what MI has to offer, then contact us for more information about how we can help you reach your goals.
(800) 255-7529 (US/Canada)
(323) 462-1384 (International/Direct)
admissions@mi.edu
http://www.mi.edu

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Video by Music Business Advice via YouTube

➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
https://musicpromo.org

#musicbusiness #musicmarketing #musicpromotion

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Video by Musicians Institute via YouTube

"The first time I did Summer Shot, it was just the best week of my life."

Ace Watson is a guitar player from Phoenix, Arizona. She attended MI’s Summer Shot program two years in a row at age 15 and 16, and liked it so much that she moved to Hollywood and enrolled as a full-time MI student, now pursuing his Associate’s degree in Guitar.

Summer Shot is a one-week, hands-on music program at Musicians Institute in Hollywood, California. Designed for aspiring musicians ages 12 and up, it’s your chance to experience MI’s world-class campus, learn from industry-experienced instructors, and connect with other serious young musicians from across the country and around the world.

One week can change everything.

Apply for Summer Shot 2026: https://summershot.mi.edu/

Musicians Institute (MI) — Hands-on training in contemporary music performance, recording, production, and music business built for real-world music careers.

🌐 Apply & Learn More: https://www.mi.edu

📍 Hollywood, CA

CONTACT US:
(800) 255-7529 (US/Canada)
(323) 462-1384 (International/Direct)
admissions@mi.edu

FOLLOW US:
Instagram: https://www.instagram.com/MIHollywood/
Facebook: https://www.facebook.com/MIHollywood
TikTok: https://www.tiktok.com/@mihollywood

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Video by Music Money Makeover Show via YouTube

Think you own your masters just because you wrote the lyrics and paid for the studio time? Most artists are unknowingly playing "street ball" under Common Law while the industry operates under "NBA rules" (Statutory Law), leaving your music unprotected and your personal assets at risk. In this video, we expose the "Own Your Masters" illusion, breaking down the critical transition from personal ownership to a protected LLC fortress through proper Federal registration and Copyright Assignment Agreements. Stop acting like a hobbyist and start acting like a CEO so you can protect your legacy, secure your funding, and ensure your checks never get frozen by the legal sharks.

00:00 – Let’s Talk
00:52 – #1: You’re on the wrong playing field! Common Law vs Statutory Law
01:10 – Common Law (The “Street Ball” Rules)
01:27 – Statutory Law (The “NBA League” Rules):
01:58 – Why the Industry Plays on the Statutory Field
03:02 – The Switch: How to Change Playing Fields
04:57 – #2: You’re Still Unprotected (Owning Copyrights Personally)
09:11 – #3: Assigning Copyright to Your LLC (Proper Ownership)
11:42 – The Challenge

↓↓↓↓↓↓↓↓↓
60 DAY RECORD LABEL COURSE
https://www.musicmoneymakeover.com/60-day-record-label-course

↓↓↓↓↓↓↓↓↓
BOOK A CALL
https://www.musicmoneymakeover.com/bookacall

↓↓↓↓↓↓↓↓↓
Join the Music Money Makers Community!!!
https://www.skool.com/musicmoneymakers

↓↓↓↓↓↓↓↓↓
FREE STUFF
Foolproof Solo Record Label Setup (Get In The Game!)
https://www.musicmoneymakeover.com/newlabel

BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
https://www.musicmoneymakeover.com/product-page/the-60-day-record-label-executive-edition-ebook-audiobook
Grab the DISCOUNT Music Money Maximizer Bundle Here!
https://bit.ly/MMMaximizerBundle

Donate
https://cash.app/$CaseyGMMM
www.venmo.com/CaseyGMMM
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Follow Me and the Show
TikTok: https://www.tiktok.com/@musicmoneymakeovershow
LinkedIn: https://www.linkedin.com/in/casey-graham-04a63935/
Facebook: https://www.facebook.com/MusicMoneyMakeover/
Instagram: https://www.instagram.com/musicmoneymakeover/

Video Copyright © 2025 Music Money Makeover LLC (www.musicmoneymakeover.com)
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#MusicMoneyMakeover

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Video by MUBUTV – Music Business Television via YouTube

World Building with Merch: Inside the New Rules of Music Branding with Dan Goldberg

Unlock the secrets of music merch as Ritch Esra and Eric Knight sit down with industry strategist Dan Goldberg! In this episode of the MUBUTV Music Business Insider Podcast, we explore how artist merch has evolved from simple concert swag to a powerful symbol of fandom, community, and identity. Learn why building a merch brand matters now more than ever—and discover actionable tips on connecting with superfans, creative cohesion, worldbuilding, and leveraging collectibles like vinyl to grow your music career. 🎸👕✨ #MusicMerch #ArtistBranding #FanEngagement

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Books mentioned & suggested:
📒 Essentialism: The Disciplined Pursuit of Less – https://amzn.to/3P5h1eD

📒 The ONE Thing – https://amzn.to/4ethWA7

📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja

🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4

Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:

MUBUTV Socials
➡︎YouTube: @MUBUTV
➡︎Linktree: https://linktr.ee/MUBUTV

Eric Knight Socials
➡︎YouTube: @EricKnightOnline
➡︎Linke: https://linke.to/ericknight

Ritch Esra Socials
➡︎Linktree: https://linktr.ee/ritchesra

For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support

QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!

Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe

⏰ TIMECODES ⏰
0:00 Intro
6:38 What role does merch play in an artist’s career, and does it vary from artist to artist?
10:26 What elements are important when it comes to building fans through merch (hardcore scene)?
13:11 How can artists today make merch about belonging and world building, not just about sales?
18:07 How critical is creative cohesion for new artists in building a world fans want to enter?
19:47 How should artists mix the tech side with the grassroots side of merch and fan building?
23:00 How can merch help bridge the gap where casual fans become loyal ones?
27:14 What are the most effective merchandise-driven tactics to convert casual fans into super fans?
28:38 Where is artist merch heading next, and what are the biggest untapped opportunities?
33:19 What holds artists back in their careers based on your experience working with hundreds of bands?
36:01 Any books, films, or documentaries that have been inspiring for you to recommend?
41:00 What is the best way for people to reach you?

🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR

To learn more about this episode visit:
LINK

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

This episode visually explains how merchandise can convert casual listeners into superfans, showcasing three stages: casual listener, fan, and superfan. We explore how artists can build a sustainable music career by understanding their audience and implementing effective music marketing strategies. Essential for any independent artist looking to thrive in the modern music business ! 🔥🎧

Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer

DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved

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Video by LANDR via YouTube

Cleaning up a vocal take doesn’t need to be hard work.

With ReHance, you get the best results from your takes, no matter how they are recorded. Clean up background noise, artifacts, and other unflattering sounds in your source audio.

Try it today using our link in bio.

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