Music Marketing Insights: Fan Accounts, AI, & Engagement

Introduction In the fast-evolving landscape of music marketing for indie musicians, staying ahead means constantly reassessing strategies. This week’s digest highlights a tension between established methods and emerging trends. From the debate over fan account promo to Spotify’s moves on AI and fake streams, the key takeaway is clear: genuine engagement and reliability are more … Read more

Music Marketing: Insights for Indie Artists

Music Marketing: Insights for Indie Artists

From Passion to Profession: The New Artist Mindset The days of waiting for a label to discover you are fading. Today’s music industry demands that artists become their own CEOs, blending creative talent with business acumen. A recent interview with manager Nick Groff on MUBUTV emphasizes that pure talent is no longer enough—artists need drive, … Read more