Insights – Guide for Launching a Music Business
A roundup of the latest in music marketing, launching a music business, business resources, and genre evolution.
News
UMPG’s Jody Gerson Vows to ‘Protect Human Songwriters’ in the Age of AI
Jody Gerson, Universal Music Publishing Group, AI music, songwriter protection, music industry awards, artificial intelligence music, human creativity Music Business Worldwide In a powerful industry address at the Music Business UK Awards in Covent Garden, Universal Music Publishing Group Chairman and CEO Jody Gerson made a definitive stand for human creativity in the face of … Read more
How to Build a Sustainable Music Career in 2025: Strategies That Actually Work
Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more
Monetizing Community in Independent Music Marketing
The global independent music landscape in late 2025 is undergoing a fundamental strategictransformation, moving decisively away from a singular focus on digital discovery towards a morecomplex, multi-faceted model centered on direct monetization and community engagement. For years, the primary challenge for indie artists was cutting through the noise of an oversaturated market; today, the central … Read more
Who Owns AI Music? Inside the Future of Sound
As AI reshapes how we create and consume music, questions around ownership, discovery, and opportunity are sparking industry-wide debate. This week’s roundup explores who really owns AI-generated tracks, how Spotify’s ChatGPT integration is changing music discovery, and what it takes to get your songs placed in film and TV. Who Really Owns AI Music?Symphonic Distribution … Read more
10 Effective Music Promotion Strategies for Under $100
For emerging musicians, building an audience and generating streams can feel daunting, especially with a limited budget. However, strategic and consistent efforts can yield significant results without a massive financial investment. This guide outlines practical, low-cost methods to promote your music and grow your fanbase authentically. Achieving your first 100,000 streams and building a dedicated … Read more
The Resilience of the Album in the Age of Playlists and Algorithms
How the album outplayed the algorithm and survived playlist culture (book extract) Music Ally Music industry strategist, podcaster and author Keith Jopling shares an extract from his forthcoming new book, Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture. To coincide with the UK’s National Album Day, and the recently-announced Mercury … Read more
Music marketing strategies
Music Marketing: Strategy and Hard Data w/ Jessica Page Music To Your Ears Podcast Our hosts Danny Garcia and Jimmy Mikaoui meet with Jessica Page, co-founder of Rareform and former co-GM of Mom + Pop. More Like This: Ads for music marketing in 2025? The Awakened Creative Co In this video, I rank top music … Read more
How AI-powered search engines are revolutionizing live show booking
How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists MUBUTV How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists Join us as we sit down with Benji Stein, founder of BookingAgent IO, to explore how AI-powered search engines are revolutionizing live show booking and artist touring! 🚀 Discover how Benji’s real-time … Read more
Which Music Distribution Platform?
Which music distribution is BETTER for your release? Ayostips … #musicpromotion #marketing #musicindustry interested in music promotion and marketing contact me now https://wa.link/8oagxl … Influanto the all in one marketing tool for musicians! #music #musicproducer #indieartist #marketing genwav single o un disco entero? #marketingmusical #spotify #musicmarketing #metaads #spotifyforartists Coval Designed as an ‘immersive multi-sensory journey’ through … Read more