UMPG’s Jody Gerson Vows to ‘Protect Human Songwriters’ in the Age of AI

UMPG’s Jody Gerson Vows to ‘Protect Human Songwriters’ in the Age of AI

Jody Gerson, Universal Music Publishing Group, AI music, songwriter protection, music industry awards, artificial intelligence music, human creativity Music Business Worldwide In a powerful industry address at the Music Business UK Awards in Covent Garden, Universal Music Publishing Group Chairman and CEO Jody Gerson made a definitive stand for human creativity in the face of … Read more

How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more

Monetizing Community in Independent Music Marketing

Monetizing Community in Independent Music Marketing

The global independent music landscape in late 2025 is undergoing a fundamental strategictransformation, moving decisively away from a singular focus on digital discovery towards a morecomplex, multi-faceted model centered on direct monetization and community engagement. For years, the primary challenge for indie artists was cutting through the noise of an oversaturated market; today, the central … Read more